WELCOME
Selling a luxury home is a different discipline than selling a house. The stakes are higher, the buyer pool is more discerning, and the margin for error on presentation, pricing, and marketing is thinner. That is exactly why you are here.
The Damian Hall Group operates at the intersection of data, design, and relentless preparation. We do not wing it. Every listing follows a structured process that has been refined across years of high-end transactions in the Greenville, South Carolina market and the surrounding Upstate region.
This field guide walks you through what happens from the moment you decide to list with us to the day you hand over the keys. No surprises. No guesswork. Just a clear picture of how we turn your home into the most compelling listing in the market.
We position properties, tell stories,
and create urgency in the market.
YOUR TEAM
When you list with us, you are not hiring one agent. You are hiring a team built to handle every stage of the process, from market analysis to closing coordination.
dh@damianhallgroup.com
erin@damianhallgroup.com
ray@damianhallgroup.com
annette@damianhallgroup.com
tyler@damianhallgroup.com
closings@damianhallgroup.com
Shannon takes over the file the moment you are under contract and manages every document, deadline, and detail through closing. You will always know who to call and what comes next.
THE TIMELINE
From signed listing agreement to MLS go-live, our target is two weeks. Some homes require more preparation. We will tell you up front if yours does.
OUR PROCESS
Every DHG listing moves through five defined phases. This is not a checklist we improvise. It is an operating system that ensures nothing gets missed and every decision is intentional.
We begin with a detailed walk-through of your property and a conversation about your goals, timeline, and expectations. Before we meet, our team has already pulled market data, analyzed comparable sales, and built a preliminary pricing framework. After our appointment, once versed on your home, we prepare and present a comprehensive market analysis, discuss pricing strategies, and outline the marketing plan. This is a collaborative conversation, not a pitch. We want to understand how you think about your home so we can position it the right way.
Once the listing agreement is signed, our operations team takes over. We coordinate a staging consultation, schedule vendors for any needed repairs or cosmetic updates, and build a preparation timeline specific to your property. You approve every line item before work begins.
We brief DHG Studios, our in-house photographer and videographer, on your home's architecture, light, and style. We produce professional still photography, drone aerials, a cinematic virtual tour, architectural floor plans, and social media reels and content. Our listing copy is written specifically for your home with editorial care. It does not read like every other listing on MLS. It reads like something you would find in a design magazine.
Your home goes live on MLS and syndicates to Zillow, Realtor.com, Trulia, and 800+ consumer search sites. Simultaneously, we activate paid social advertising, email campaigns, Just Listed postcards to your neighborhood, and targeted outreach to our buyer network. Your listing also syndicates to The Wall Street Journal, christiesrealestate.com, Robb Report, and our global affiliate network. We send a marketing report every other week so you always know exactly what is happening, how many people are seeing your home, and how showings are tracking.
Every offer is presented in a clear, organized breakdown. We review terms, contingencies, buyer qualifications, and timing. Our negotiation approach is strategic, not reactive. Once you are under contract, our transaction coordinator manages every deadline through closing day.
DHG STUDIOS
in our library
is in-house, full time
Every agent promises professional photography. That usually means a contractor with a wide lens and ninety minutes. DHG Studios is a production studio inside the brokerage, built over two decades of shooting islands, castles, horse farms, and properties to $22,000,000. Sellers see the difference in the first frame, which is the only frame most buyers give you.
- Architectural Digest style tours, not walkthroughs. Square footage is a fact. A film is a reason to get on a plane.
- Directed, not ordered. Damian directs the shoots himself. Director, photography advisor, producer, and when the property calls for it, horse wrangler.
- An eye earned the long way. Nearly two decades and more than $250,000,000 in career sales, including the second-highest residential sale in upstate South Carolina history and the record sale in Asheville. The work has run in The Wall Street Journal and on HGTV.
- More than thirty hours on site at Circle Creek Farm, because the property earned every one of them.
- A 1951 Rolls-Royce rented for a property film, because the house deserved the right car in the drive. For a Lake Lure listing, a ski boat, a captain, and a wakeboarder, so the water read as a life rather than a feature.
- Drone, lighting rigs, and a 10 TB library of original footage covering Lake Keowee, downtown Greenville, the Cliffs communities, and the Tryon horse farms, so your home is never shown in isolation from the place that makes it worth owning.
- A vendor shoots a shot list. Our team shoots the property, and they have done enough of these to know which twenty minutes of the day the house looks like itself.
- One eye, every time. Same studio and same standard whether the home is $900,000 or $6,000,000.
- Included. Stills, film, drone, and production are covered by DHG on every listing. No media invoice at closing.
PHOTOGRAPHY DAY
Photography is the single most important marketing asset for your listing. Buyers form their first impression online, and the quality of your photos determines whether they book a showing or keep scrolling.
Our photography sessions typically run 2 to 4 hours. We strongly recommend that all residents, including pets, vacate the property during the shoot so our team can work efficiently and capture each space at its best.
WHAT WE HANDLE
DHG Studios shoots your home. Every session includes professional still photography, drone aerials, architectural floor plans, and a property film. We build the shot list around your home’s architecture, light, and orientation, and we handle all scheduling and creative direction. You do not need to be present.
WHAT WE NEED FROM YOU
The house needs to be fully prepped before the crew walks in. That means every room decluttered, every surface clean, every light on, every ceiling fan off, all personal items stored out of sight, and all vehicles removed from the driveway. The lawn should be freshly mowed within 48 hours, outdoor spaces staged, and the interior styled to photograph at its best.
Our Property Prep Checklist covers every detail room by room, with the specific context behind each item. We provide it as a separate document so you can work through it at your own pace and tape it to the fridge. One of us will walk you through it and coordinate any vendors you need to get the job done.
Your Property Prep Checklist is included with this guide. If you have questions about any item, call Erin or Annette directly.
MARKETING YOUR HOME
Putting a listing on MLS is not a marketing plan. It is the minimum. Our approach is a coordinated campaign that leverages the global reach of Christie’s International Real Estate and our own local infrastructure to find the right buyer, wherever they are.
CUSTOM PROPERTY WEBSITE
Every listing gets a dedicated, address-based domain with a full photo gallery, virtual tour, floor plans, neighborhood information, and lead capture. This becomes the hub for all advertising traffic.
MLS & GLOBAL SYNDICATION
DHG holds memberships in five MLS boards: Greater Greenville, Western Upstate (Lake Keowee), Spartanburg, Canopy (Charlotte to Asheville), and Highlands-Cashiers. Your listing enters every applicable board and syndicates to Zillow, Realtor.com, Trulia, and 800+ consumer sites. It also goes live on christiesrealestate.com, which draws more than 50 million visitors annually.
EMAIL CAMPAIGNS
Your property is distributed to the Damian Hall Group database of 7,500+ contacts, the Christie’s International Real Estate global Affiliate network, the Christie’s Masters Circle network (top 1% of agents globally), and the local agent community. Multiple sends, not a single blast.
CHRISTIE’S CO-OP ADVERTISING
Through Christie’s International Real Estate, your listing gains access to cooperative advertising placements in The Wall Street Journal, The New York Times, Financial Times, Country Life (UK), Mansion Global, and JamesEdition. We match placements to your property and buyer profile.
PRESS DISTRIBUTION & PR
Your listing is sent to The Wall Street Journal, The New York Times, and Robb Report at launch. Our PR team pitches monthly to Architectural Digest, WSJ, NYT, and 100+ publications. DHG listings have been featured as WSJ House of the Day and on the cover of the WSJ Mansion section.
PREMIUM PARTNER WEBSITES
Listings promoted on Barron’s, Country Life (UK), Financial Times, Mansion Global, MarketWatch, and The Wall Street Journal digital platforms, reaching an international buyer audience.
TARGETED SOCIAL & VIDEO ADS
Paid campaigns on Instagram and Facebook targeted to feeder markets and buyer demographics. YouTube pre-roll ads targeted geographically to relevant buyer pools. Track record: 30,000+ views on a single Tryon-area placement targeting NYC buyers.
PRINT MARKETING
Just Listed postcards to 300-500 homes in your neighborhood. Custom printed brochures for marquee listings. Full-page placement in Christie’s International Real Estate Magazine, which reaches an annual readership of 500,000, is available as an optional placement. We will tell you whether your property is a fit and what it costs before you decide.
DHG TOURS VIDEO SERIES
30 to 45 days post-launch, we shoot a lifestyle-focused property video for our YouTube series, creating a second wave of exposure. The series collectively generates 15,000+ views.
REPORTING EVERY OTHER WEEK
Every other week you receive a detailed marketing report showing ad impressions, website traffic, showing activity, and agent feedback. The same report carries an update on your hyperlocal market: what sold, what came on, and what either one should change about how we are positioned.
PRICING STRATEGY
Price is the single variable that determines how quickly and competitively your home sells. Our approach to pricing is data-driven, not emotional, and it accounts for factors that standard automated valuations miss entirely.
We use a sum-of-parts methodology that evaluates your home's lot, location, construction quality, finishes, condition, and lifestyle features individually against comparable sales. This produces a more accurate range than a blanket price-per-square-foot calculation.
Every seller receives a detailed Comparative Market Analysis before we agree on a list price. We will walk you through three pricing approaches:
MARKET PRICING
Positioned in line with the most recent comparable sales. This is the most common approach and generates consistent showing activity from day one.
STRATEGIC PRICING
Positioned slightly below perceived value to widen the buyer pool and create competitive urgency. Best suited to properties in high-demand areas where multiple offers are realistic.
ASPIRATIONAL PRICING
Positioned at the top of the range to test the market. This requires patience, a longer timeline, and the willingness to adjust if early activity does not support the price.
We will always give you an honest assessment. The market sets the price. Our job is to present the data clearly so you can make an informed decision, then execute a marketing campaign that supports the strategy you choose.
OUR COMMISSION
Our fee reflects the scope of what we deliver: a dedicated team with more than 50 years of combined experience, professional media production, a multi-channel marketing campaign, expert negotiation, and full-service transaction management from listing to close.
It also buys something that does not appear on any line item. Damian ranks among the top 30 agents worldwide in the Christie’s International Real Estate network. That standing is not a plaque. It is a phone that gets answered. When your buyer is more likely to be sitting in Miami, Park City, the Hamptons, Lake Tahoe, Los Angeles, Dallas, or Palm Beach than in Greenville, we call the agent who represents that buyer by name, the same week your home goes live. Most listings wait for the right buyer to find them. We go get them.
| Listings up to $2,000,000 | 3% |
| Listings at $2,000,000 and above | 2.5% |
| DHG | TYPICAL LISTING |
|
|---|---|---|
| GETTING YOUR HOME IN FRONT OF BUYERS | ||
| MLS and national portal syndication | ✓ | ✓ |
| Christie’s International Real Estate global network | ✓ | – |
| Luxury Connection newsletter to more than 11,000 agents worldwide, every listing | ✓ | – |
| Southern Escapes editorial platform and 31 hyperlocal community pages | ✓ | – |
| Surfaces in AI assistant answers for Greenville and Cliffs sellers | ✓ | – |
| Private database of more than 7,500 contacts and a social audience above 25,000 | ✓ | – |
| Funded paid campaign on every listing, not an upsell | ✓ | – |
| YouTube pre-roll and feeder-market audience targeting | ✓ | – |
| Press outreach to named editors and editorial calendar windows | ✓ | – |
| HOW YOUR HOME IS PRESENTED | ||
| Professional photography | ✓ | ✓ |
| Dedicated in-house photographer and cinematographer | ✓ | – |
| Property film and social cut-downs | ✓ | – |
| Printed brochure and property collateral | ✓ | – |
| Staging and interior design consultation | ✓ | – |
| HOW THE SALE IS RUN | ||
| Sum-of-parts valuation and pre-list package | ✓ | – |
| Tailored marketing plan built for your home, before you sign | ✓ | – |
| Marketing report every other week, with a hyperlocal market update | ✓ | – |
| Showing assistant and same-day feedback | ✓ | – |
| Dedicated transaction coordination, contract to close | ✓ | – |
| Preferred vendor network | ✓ | – |
A standard listing reaches the MLS and the portals that pull from it. That is the floor, not the plan. Everything else on this page is distribution and infrastructure we already own, and it costs you nothing beyond the fee.
Buyer agent compensation is discussed and agreed upon separately as part of our listing strategy conversation. We will walk you through current market norms and how compensation structure affects buyer agent behavior and showing traffic.
FREQUENTLY ASKED QUESTIONS
PREFERRED VENDOR DIRECTORY
Over the years, we have built relationships with vendors who understand the standard we hold for our listings. These are the professionals we trust and recommend.
Ray Mack is our Vendor Concierge. He can advise on any service-related recommendation not listed here. If you need a specialist, Ray knows someone.